KALCHAs ATHIDHI Box-Office Prediction…
I really was of the opinion that it would be extremely hard for me to predict ATHIDHIs fate at the box-office. The reason being that… undoubtedly, MAHESH BABU is the biggest star of Tollywood as of today. Otherwise, nothing explains the fact… “While POKIRI grossed Rs. 55+ Crores in its entire run… the nearest grossers are stuck at Rs. 35+ Crores as of today… (Not taking Inflation in to account…)” So, it is beyond doubt that Mahesh Babu is at least TWICE A STAR when it comes to Box-Office. So, with UTV entering the Tollywood Film Market, Bollywood babe AMRITA RAO making her South Indian debut, MAHESH BABU for being just who he is (Undoubtedly, the most Handsome Star of Tollywood), SURENDER REDDY for being among the highly paid directors AND with a huge budget of Rs.20+ Crores… CAN ATHIDHI GO WRONG? The answer is YESSS… ATHIDHI can not only go wrong but makes me advice you… DO NOT LET THIS ATHIDHI STEAL Rs. 50+ HARD EARNED BUCKS FROM YOUR POCKET…
IN A NUTSHELLWith 712 theaters, it is not rocket science to predict that ATHIDHI will open HUGE… But the movie is so PATHETIC that the genuine audiences (Who are not fans) will not invite this ATHIDHI anywhere close to them… In C centers, in extremely lucky circumstances, it will run for a WEEK. In B centers, in extremely favoring circumstances, it will run for about 10-15 days. In A centers, with insanely PUBLICIZED Gross Collections and BIASED RATINGS/REVIEWS, it will run for about 25 days… Soon after that, ATHIDHI will start making losses for EXHIBITORS. Producers are already SAFE… In the end, ATHIDHI is yet another DISASTER of the year after CHIRUTHA. But the only factor that can make ATHIDHI at least an average grosser is the FESTIVAL SEASON. But I really doubt that… As far as FANS are concerned, PLEASE BE WISE… IN ORDER TO EARN THEM MONEY… DO NOT WASTE YOUR MONEY…
ALSO READKALCHAs ATHIDHI BOX-OFFICE UPDATE AND ANALYSIS
SURENDER REDDY AND HIS CALCULATOR
KALCHAs ATHIDHI MOVIE REVIEW
ATHIDHI MUSIC SOLD FOR RS. 0.75 CRORES
October 19th, 2007 at 8:08 am
I thought almost all of your reviews were impartial, except chirutha, where it looked like you were expecting a blocbuster. It looked like a fan’s review who was stonished by the mediocrity of that movie. But, this prediction is just baaaaad.
Here mate, lets say for every one of those 712 theatres, the price of the ticket is Rs.50/- & there are 4 shows a day and lets assume there are about 200 seats per theatre and they are going to be house full for the first week.
Note: I am not making any exemplary assumptions here.
Anways, by the above stats, the gross = ((((50*200)*4)*7)*712) = 19,93,60,000 crores!!!
The budget is abt Rs.20crs.
After first week, the investment money is almost finished. If you you take in the considerations of fan folowing and demand for him in U.S., I think it wold be even greater. So you should have atleast said that this might be an average groser instead of some random rubbish/garbage!
October 19th, 2007 at 2:09 pm
I thought almost all of your reviews were impartial, except chirutha, where it looked like you were expecting a blocbuster. It looked like a fan’s review who was stonished by the mediocrity of that movie. But, this prediction is just baaaaad.
Here mate, lets say for every one of those 712 theatres, the price of the ticket is Rs.50/- & there are 4 shows a day and lets assume there are about 200 seats per theatre and they are going to be house full for the first week.
Note: I am not making any exemplary assumptions here.
Anways, by the above stats, the gross = ((((50*200)*4)*7)*712) = 19,93,60,000 crores!!!
The budget is abt Rs.20crs.
After first week, the investment money is almost finished. If you you take in the considerations of fan folowing and demand for him in U.S., I think it wold be even greater. So you should have atleast said that this might be an average groser instead of some random rubbish/garbage!
EXACTLY MY THOUGHTS…
hav to be a bit considerate…KALCHA
October 19th, 2007 at 7:16 pm
hi frnds i dont think all 712 theatres will have 4 shows and also …wat abt the cost to theatre managemeabt abt 60% may be the return to the distributor…so by the review and ur calculation movie ends up with a loss of abt 5 crores….with which two movies like happy days can be produced…
October 20th, 2007 at 12:07 am
Well mate, what about the theatres in U.S. where one ticket price = Rs. 500? edantha motham average ga teesukuni 50/- annanu.
Dude, the calculation was just for ONE WEEK. You think it will last for less than a week? 19Cr. is nothing as far as what i’m seeing!!!
October 20th, 2007 at 6:41 am
DEAR ANONYMOUS FRIENDS…
I ALREADY SAID THAT PRODUCERS ARE SAFE… IT IS POOR EXHIBITORS THAT MAKE LOSSES AND ALSO UTV TO A CERTAIN EXTENT…
TO AVOID THE CONFUSION, I AM WRITING A NEW POST WITH THE INTRICATE DETAILS OF ATHIDHI (AND POSSIBLY ALL OTHER HIGH BUDGET FLICKS) MOVIE MARKET…
READ THAT POST AND AVOID CONFUSION… TAKE CARE… BYE…
October 20th, 2007 at 10:15 pm
Kalcha-just found your site and love it!I rarely post comments but for every review I read, I am tempted to add my thoughts! You are honest and it is such a refreshing change! keep up the good work.
October 21st, 2007 at 1:19 pm
in case of athidi,
the first half was really good , but some patches here nd there
nd the movie from the song sathyam emito……has pickd up momentum……….
wat do u say………….
i think overalll it is an average movie.
October 23rd, 2007 at 6:12 pm
Hi it already collected 16.73 crores in 4 days and for sure it will collect more than 20 crores on the first week itself and the final collections will cross 35 crores…….the movie is good, not tht worse as u explained and the movie will be liked by the MASS and it has got good talk in B&C class centers…action film lovers will surely like this movie…..
October 23rd, 2007 at 7:16 pm
DEAR SWAROOP, IT IS ALWAYS AN INDIVIDUAL OPINION WHETHER ONE LIKES A MOVIE OR NOT. BUT WHEN IT COMES TO THE MAJORITY, IT MIGHT BE A DIFFERENT THING ALTOGETHER. RATHER THAN ME SAYING SOMETHING, I WOULD ASK A SIMPLE QUESTION… HOW MANY PEOPLE THAT U KNOW CRITICIZED POKIRI, ATHADU AND OKKADU? AND HOW MANY PEOPLE CRITICIZED ATHIDHI? IF U ANSWER IT TRULY TO URSELF, THEN U HAVE MY ANSWER.
DEAR ANONYMOUS GUY/GAL,
O.K. TO START WITH I NEVER BELIEVE THE OFFICIAL FIGURES OF THE FILM MAKERS. THE PROBLEM IN TOLLYWOOD IS THAT THERE ARE NO CREDIBLE INDEPENDENT AGENCIES THAT RELEASE THE BOX-OFFICE FIGURES AS IN HOLLYWOOD.
BUT, EVEN GOING BY UR FIGURES, I WOULD GIVE U A DETAILED ANSWER…
1. I ALREADY SAID THAT ATHIDHI WILL OPEN HUGE… SO IT DID.
2. I ALSO SAID THAT C CENTERS WILL SHUN THE MOVIE WITH IN A WEEK… BY MY VERY CREDIBLE SOURCES, THE OCCUPANCY IN C CENTERS FELL TO A DISMAL 60-70% ON MONDAY AS SOON AS THE HOLIDAYS ARE OVER. BY THAT RATE I WILL BE PROVEN CORRECT BY THE END OF THE WEEK.
3. THE MAIN PROBLEM IS THAT GENERAL AUDIENCE DON’T UNDERSTAND THE BOX-OFFICE. I’LL CLEAR IT FOR U…
FIRSTLY, I ALREADY SAID THAT THE PRODUCERS ARE SAFE… BECAUSE, THEY ALREADY SOLD THE MOVIE RIGHTS TO UTV FOR A WHOPPING RS. 40+ CRORES (OR AT LEAST RS. 35 CRORES). SO OBVIOUSLY MAHESH BABU AND HIS BROTHER ARE SAFE…
SECONDLY, TO RECOVER THEIR INVESTMENT INCLUDING ALL OTHER FACTORS SUCH AS INTEREST AND THE LIKE, UTV WOULD NEED ATHIDHI TO COLLECT AT LEAST RS. 50+ CRORES.
THIRDLY, THERE ARE EXHIBITORS… WHAT ABOUT THEM?
SO, ALL IN ALL FOR ATHIDHI TO BECOME A HIT, IT NEEDS TO COLLECT AT LEAST A WHOPPING RS. 55+ CRORES…
WOULD IT? ASK URSELF… AND ANSWER GENUINELY.
October 24th, 2007 at 1:43 am
Athidi is creating All Time Industry Record’s by reframing all the figures.Athidi generated a Mega Super Hit talk allover by 4th day.
Athidi’s 4 day Worldwide Boxoffice Report
1st day share is Rs.6,14,95,876/-($1.55M). All Time Industry Record
3 days share:Rs.13.69 crores(Approx) ($3.46M) All Time Industry Record
4 days share: Rs.16,72,58,868/-($4.23 M) All Time Industry Record
1st week share expected to be around 20 crores($5.05M). Let’s wait and see for the exact figure.
Athidi released with high expectations and opened very well. Some people expected the movie to be double pokiri which is not a healthy practice in this industry. People should realise that they will not like even pokiri if they watch with expectations. Athidi proved it is a different movie and a new hit from mahesh. People are converting from Pokiri hangover to Athidi. Everyone will chant Athidi records from now. The hardcore fans and normal audience started loving the film since 1st day. Despite of the divide talk on 1st two days, athidi whooped the boxoffice and generated a massive hit talk.
Finally, as expected after 4 days the talk came out. Superhit and highest grosser of the year 2007. Athidi will be the 3rd film for mahesh to gross more than 30 crores. No other hero in tollywood has this record. Athidi can become the second biggest grosser in tollywood.
Mahesh satisfied fans with mass role in pokiri and double satisfied in Athidi as a Perfect MASS hero.
Details about Athidi Business:
Athidi Budget(Approx): 16-18 crores ( $4.4M - $4.56M )
UTV Andhra Pradesh Rights: 23 crores ( $5.8M )
Prawasi Overseas Rights: 1.65 Crores ($417K)
Overall(Including TV, DVD and other): 30 crores+ ($7.58 M +)
* Budget and overall business values are approx
OKAY…
THIS IS AN ARTICLE FROM THE FANS SITE..
MAY BE TRUE OR FALSE..
BUT THERE HAS TO BE AN IOTA OF TRUTH IN IT..ATLEAST AS PER MY GUESS..
IAM MAKIN IT CLEAR THAT I DON QUESTION UR CREDIBILITY NOR UR REVIEW..
AM JUSK ASKIN WHOM TO BELIEVE???
PLZ REPLY AS SOON AS POSSIBLE..
October 24th, 2007 at 1:49 am
AND ABOUT THOSE ALL TIME INDUSTRY RECORDSSS…
ARE THEY TRUE????
.
.
.
UTV Andhra Pradesh Rights: 23 crores ( $5.8M )..
THIS CONTRADICTS UR STATEMENT..
I.E FIRSTLY, I ALREADY SAID THAT THE PRODUCERS ARE SAFE… BECAUSE, THEY ALREADY SOLD THE MOVIE RIGHTS TO UTV FOR A WHOPPING RS. 40+ CRORES (OR AT LEAST RS. 35 CRORES). SO OBVIOUSLY MAHESH BABU AND HIS BROTHER ARE SAFE…
I WAS TALKIN ABOUT THIS STATEMENT..
.
.
.
.
Athidi will be the 3rd film for mahesh to gross more than 30 crores. NO OTHER HERO IN TOLLYWOOD HAS THIS RECORD. Athidi can become the second biggest grosser in tollywood.
HERE AM SPEAKIN ABOUT THE LINE IN BLOCK LETTERS..
IS THAT CORRECT????
I HOPE U ANSWER ALL MY QUESTIONS..
October 24th, 2007 at 11:07 am
Dear Anonymous Guy/Gal,
Firstly, Thanx for valuing my opinion… But, please remember that I don’t claim any figure to be TRUE. I just quote my credible sources. These are just my individual opinions based on various factors. As far as the FAN SITES are concerned, I’ll give U a recent example… NTR fans made Yamagola about the number of 50 days centers of Yamadonga. They claimed that it ran for 50 days in 400+ Centers. They gave 200+ Indian centers and just put out a line claiming that Yamadonga ran for 50 days in more than 116 theaters in OVERSEAS. Now, as far as my knowledge goes… NTR has lesser OVERSEAS market. But, even if he had such a huge market, any person with a functioning brain wouldn’t believe that figure. I have my brain intact. The same goes with every FAN SITE.
Secondly, The Tollywood market dynamics have changed vastly after POKIRI. Before POKIRI, Rs. 30+ Crores Gross was a BLOCKBUSTER for a FAN oriented ALL CLASS Hero. But with POKIRI, Mahesh Babu crossed every barrier to become the biggest star of Tollywood and now his market dynamics demand Rs. 50+ Crores to be called a BLOCKBUSTER. So, it doesn’t matter if it crosses Rs. 30 Crores or not. BUYERS would still make losses. So, I think I answered a part of Ur question.
Thirdly, if U are talking about this year’s or all time BLOCKBUSTERS, HAPPY DAYS is the prime contender. Just imagine… MADE ON A SHOE STRING BUDGET OF Rs. 3-5 CRORES, HAPPY DAYS IS WELL ON ITS WAY TO REACH MY PREDICTION i.e., Rs. 28+ CRORES. Simple maths tells us that every 1 Rupee invested in HAPPY DAYS turned into 6-8 Rupees. That is GOLD man!!! So Producers, Distributors, Exhibitors are all benefited by their respective shares.
Fourthly, YES. ATHIDHI has posted the highest GROSS Collections for the first four days of its release but the publicized figures may not be entirely true. It is true that those are all time Tollywood Records. But, ATHIDHI was released on THURSDAY and it had four days long WEEKEND with festive holidays. As soon as the weekend was over, the collections of ATHIDHI fell dismally everywhere. Its collections in C centers have fallen dismally and will fall in B and A centers by this weekend. In the whole run it MIGHT touch Rs. 30 Crores. But even then it will make huge losses to the DISTRIBUTORS and EXHIBITORS who acquired the rights at insane prices. It is a simple marketing gimmickry. There are countless examples in the past. I hope U remember BABA of Rajnikanth… After a string of BLOCKBUSTERS, Rajni’s market extrapolated and BABA was sold at an exorbitant price. The producers were safe by selling the rights before the release and made huge margins… But as the movie bombed at the box-office (Though it collected Rs. 25+ Crores which was huge at that time), the DISTRIBUTORS and EXHIBITORS started making shocking losses. But they were very kindly compensated partly by RAJNIKANTH. With ATHIDHI too the problem is the same.
Lastly, Remember that POKIRI collected Rs. 60+ Crores with much lesser number of prints. POKIRI made profits to everyone involved.
October 24th, 2007 at 11:17 am
And one more thing friend…
To give U an example of the differences in the market dynamics of various stars…
Venkatesh’s THULASI too is on its way to touch Rs. 30 Crores in its entire run along with Mahesh Babu’s ATHIDHI. But Thulasi is a BLOCKBUSTER making profits to everyone involved and ATHIDHI will make losses to the DISTRIBUTORS and EXHIBITORS. FANS create stars and their market potential. Venkatesh’s FAN base is small and hence the market is small. But Mahesh Babu commands the biggest FAN base as of today…
FAN BASE can be a PLUS and a MINUS at the same time…
October 24th, 2007 at 5:21 pm
TULASI – Shanthi 70MM (8th Day)
Morning Show
Matinee
1st Show
Second Show
16,584
30,268
34,336
35,901
IF THIS IS THE CASE OF THULASI IN THE 8TH DAY IN THE MAIN THEATRE OF HYDERABAD…
I WONDER HOW IT WILL BE IN OTHER CENTERS…
THIS DOEN’T GEL WITH YOUR STATEMENT OF THULASI BEING A BLOCKBUSTER…
I ACTUALLY ASKD YOU WHETHER UTV BOUGHT THE RIGHTS FOR 23 CRORES OR 35 CRORES(THIS IS UR FIGURE)..
October 24th, 2007 at 8:21 pm
MY DEAR FRIEND,
MAHABUBABAD
NARASAMPET
YELLANDU
ASWARAOPET
SATTUPALLI
PALAVONCHA
MADHIRA
MARRIPEDA
KAESAMUDRAM
BODHAN
BANSWADA
WANAPARTHY
NAGARKURNOOL
NARAYANPET
KOTTAKOTA
ARMOOR
KALWAKURTHY
BHONGIR
CHOWTUPPAL
NIRMAL
SANGAREDDY
ZAHEERABAD
GAJWEL
NARSAPUR
TOOPRAN
CHATKESAR
KAKINADA
AMALAPURAM
MANDAPETA
PITAPURAM
YELESWARAM
JAGGAMPETA
TUNI/P.PETA
DRAKSHARAMAM
ANAPARTHY
TATIPAKA
MALKIPURAM
RAVULAPALEM
SAMALKOT
J R GUDEM
CHINTALAPUDI
NIDADAVOLU
CHALLAPALLI
CHIRALA
DID U FIND EVEN A SINGLE “A” CENTER IN THE ABOVE LIST? BY THE WAY THE LIST IS OF THE TOWN RECORDS FOR LAKSHMI. VENKATESH’S MARKET IS IN “C” CENTERS AND NOT IN “A” CENTERS…
COMING TO UR QUESTION… I ALREADY SAID THAT I AM NOT CLAIMING ANY FIGURE TO BE TRUE… BUT AS PER MY SOURCES, THE FIGURE IS IN FACT RS. 40+ CRORES. AND I SAID THAT AT LEAST IT WOULD BE RS. 35 CRORES EVEN IF I AM WRONG WITH THE FIRST FIGURE…
THE BUDGET OF THE MOVIE IS ITSELF RS. 20+ CRORES. AND AFTER POKIRI’S RANGE OF SUCCESS, HOW CAN U EVEN COME UP WITH THE FIGURE OF RS. 23 CRORES AS THE ACQUISITION PRICE? GOING BY UR FIGURE THERE IS NO PENNY LEFT AS “TABLE PROFIT”… AND THAT IS VERY HARD TO BELIEVE. AND MOREOVER EVEN IN BOLLYWOOD, THE CORPORATES ARE NOTORIOUS FOR PAYING ABNORMAL RATES… IN FACT, ADLABS IS UNDER HEAVY LOSSES DUE TO THE LACK OF PROPER UNDERSTANDING OF THE FILM WORLD.
ANYWAY, IF U STILL DOUBT ME… JUST DON’T BELIEVE ME…
October 25th, 2007 at 6:48 pm
HI KALCHA ,
IAM VERY MUCH IMPRESSED WITH YOUR PREDICTIONS SEEMS YOU ARE A MBA GUY.
COMING TO THE POINT, I HAVE A SMALL DOUBT….THE COLLECTIONS ARE NOT UPTO MARK FOR ATIDHI AFTER 5 DAYS.. BUT ONE THING….THERE ARE NO NEW FILMS TO COME TILL DECEMBER SO I THINK THERE WILL BE NO COMPETITION FOR ATHIDHI AND YOUR PREDICTION MAY GO WRONG.
SAME MAY BE IN THE CASE OF CHIRUTHA OR TULASI.
AND ONE THING WHICH FILM MAY DO BETTER IN THESE 3 FILMS.
DEEPAK.C
October 25th, 2007 at 8:05 pm
Dear Deepak,
My hearty THANKS for Ur appreciation.
Coming to Ur doubt… U r partly correct. In fact, it is an interesting scenario now. None among ATHIDHI, THULASI and CHIRUTHA are PAN-CLASS (i.e., A, B and C) BLOCKBUSTERS.
According to my own data, CHIRUTHA has got an unexpected boost in its gross collections due to the sympathy wave (SRIJA Episode)… So, instead of being a disaster, Chirutha might just get into the SAFE zone.
THULASI is not an ALL-CLASS hit. It is doing slow but steady business in B and C centers. And moreover as U said there are no major releases except DON till December. So I still stick to my prediction that it will be a HIT (NOT GROSSER).
ATHIDHI does not belong to any class. But as I already predicted, the GROSS collections in the opening weekend were HUGE. In fact, they are RECORDS. But, a SUDDEN FALL is being witnessed in the second week. As far as the GROSS collections are concerned, it might still beat THULASI. But, if U do the required MATH on the RETURN ON INVESTMENT of every party involved in these movies (PRODUCERS, DISTRIBUTORS and EXHIBITORS), THULASI will still beat ATHIDHI.
BUT THE BOTTOM LINE IS NONE CAN BEAT HAPPY DAYS… SO ENJOY THEM!!!
October 26th, 2007 at 6:22 pm
Kalcha,
you’re wrong.The film’s budget is actually 18 crores.It has been indeed reported that Athithi rights have been sold for 23 crores.(Table profit-5 crores.Apart from it aUDIO,dvd AND tv RIGHTS MAY FETCH 2-3 CRORES.)As for Pokiri,it grossed 66.5 crores,whereas its share is 48 crores.Apart from it,in Tollywood,an actors’ box office range is measured not based on his biggest hit,but on his top 4-5 hits.(Remember,Tagore was sold for more or less the same price for which Indra was sold.)Apart from Pokiri,Okkadu collected 25 crores share and Athadu-22 crores share.Hence,to be on safe side,its theatrical rights were sold for 23 crores.(Since 3 Mahesh films have already colected 20+.)
October 26th, 2007 at 7:16 pm
Dear Ganesh,
U r partly correct when it comes to the general trend in TOLLYWOOD. But, absolutely wrong this time… I will explain in detail in an article tomorrow… I hope U will read it. I know the reported figures but choose to differ on them as they are not even official.
Thanks man keep coming…
October 27th, 2007 at 8:26 pm
Hi Kalcha,
This is deepak again.
just i have a question, please answer it calculatedly.
mahesh babu athidhi collected whooping amount in its first week, no other movies collected these collections before including chiranjeevi.
can we consider mahesh greater than chiru. please tell me who is no 1 hero in tollywood. and how.
November 1st, 2007 at 5:00 am
Kalcha,
Where is the detailed article you mentioned in the previous post ?
November 1st, 2007 at 10:21 am
Dear Deepak,
I agree that ATHIDHI collected a whopping amount in the first week which I anyway predicted. But, I don’t agree with the figures that were being publicized. In fact, film circles know the hard truth but don’t want to come out in the open. Media carried a lot of indirect reports but don’t have the guts to come straight saying that ATHIDHI is a FLOP.
Dear Anonymous,
I am really sorry for the delay… I was on a fact checking mission and so traveled a lot to ascertain the true box-office figures of recent releases. ‘COZ, I couldn’t afford to make blunders with big budget movies… I will now write a post today itself. I am really thrilled that guys/gals like U have faith in my findings. Thanx for coming… Come again…
November 2nd, 2007 at 6:11 pm
hi kalcha,ur said one is absolutely wrong pridection,the second weak collection of athidi is 32 crores,i think this is another blockboster in tollywood,and it hv an hit talk now,ur pridection is absolutely wrong.how do u say athidi is flop.Are u anti fan of mahesh….???
November 2nd, 2007 at 6:55 pm
Kalcha,
Have you posted the detailed article mentioned in the previous post ?
November 3rd, 2007 at 1:00 pm
Hi Kalcha,
thanks for ur reply. but u didn’t answer my question in full. just i want to know who is the no1 hero in tollywood.
November 5th, 2007 at 1:58 pm
Mr.Kalcha,
I think you are hell bent on proving your box-office prediction for Athidhi. I think you are taking it more personally.Movie had three solid weeks at the box-office. For such a huge release, there is going to be a drop in the 2nd and 3rd week. But it is still holding onto 70-80% collections in most centres. And it is virtually unchallenged until January. Movie is facing the hatred of all other hero fans, who try to call it a flop. But audience mouth talk is different which is evident from the 3 good weeks.It did exceedingly well at all the overseas markets like USA, UK,GULF, IRELAND,Australia etc.
UTV would never buy sole A.P rights for 40+ crores, becuase Pokiri’s just A.P share was not 45+. It had other states and Overseas territories to it.
That UTV took the A.P rights for 23 crores is an open fact. It was reported by Hindu Business line.
UTV infact sold of areas to various distributors across A.P. Like Nizam and Guntur to Pyramid. Krishna to Sri Laxmi films. They don’t have any theatres in lease in A.P. so they tied up or sold many areas.
Lot of areas, they made profits there.
Just for letting thumsup, bigFM and king fisher to be associated with ‘Athidhi’, they made close to 1.5 crores.
They seem to be very happy with the results they are seeing with their first movie.
Atidhi does not have to gross 50+ crores to be a blockbuster. That logic seems to be contrived because, Pokiri was a once in career kind of hit. You cannot take that as a parameter for Maheshbabu.
I think all the people involved should be happy. Producer as you said is very happy with his table profit. UTV made very good business for a first venture, and they are happy. After these 3 weeks exhibitors are also in 20% risk. Which I think will be easily covered because of lack of competetion till january.
Athidhi is going to cross all his previous movies(leave Pokiri) and is going to be one of the blockbusters of 2007.
Movie’s extended climax which was the cause for a mixed reaction, has been trimmed now and the response from various theatres have been really encouraging.
Also, I thought your review was too harsh, you might have other loyalties, but let them not dictate your judgement.
From a common telugu audience point of view, what are the other star movies of 2007 that you thought were better than Athidhi? (leave Happy days)
After such a tremendous hit like Pokiri, usually there are a string of flops, for any hero. It happened to nagarjuna after shiva.
But luckily Mahesh was able to break it soon. You should be congratulating him.
November 5th, 2007 at 8:04 pm
Dear ASREDDY,
Thanx for Ur eye-openers. It is the most common problem that the audience believes each and every FAKE figure that is released by the producers. If U believe them then CONGRATS!!!
But if U have any doubts… please read my latest post updating the box-office status of ATHIDHI. As far as me being an ANTI-MAHESH person… please read the reviews on CHIRUTHA and THULASI also. It is CINEMA that I love and not these stars.
November 5th, 2007 at 11:16 pm
How can we then assume that your figures are not fake? Are’nt chirutha and thulasi figure fake then?
Any news on a blog or website, what iota of transparency does it carry?
If we delve into those details, nothing is going to emerge. Let common sense take front seat.
Also, I think you took my post personally too. You seem to be offended.
“Thanx for Ur eye-openers.” You have used satirical words, instead of discussing on a positive note. I was not abusive or anything.
I have seen you respond in a far better fashion to a Chiranjeevi fan, who had literally abused you and then you merrily made friends with him,after deleting his post.
I don’t have anything against anybody. All I am trying to do here is add another perspective to the discussion.
Hope you appreciate that and join it. Rather than feeling offended and slinging sattires at me.
PS:Where can I find your updated box-office status of Athidhi post? I am unable to locate it.TIA.
November 5th, 2007 at 11:54 pm
Dear ASREDDY,
I’m really sorry for my rude comments… I was way off the line as U said. I am really apologetic for that. Anyway, I just took the post off line for some minor corrections. I am cross checking some facts and hence the delay. I will update the post in the night.
As far as the authenticity is concerned, I am worried about the same problem. I think U will agree when I say, it is just beyond ridiculous to believe that YAMADONGA ran for 50 days in over 116 theaters in overseas. Those figures were released by not even the producers. Now a days it is fans that are controlling the box-office figures. The same happened with CHIRUTHA. Aswinidutt, already battered beyond recognition with serial flops, released the true figures of Rs. 8 Crores in the first week. But the next day he received more than 700 abusive calls. And the very next day the figures were adjusted to Rs. 12 Crores. I think U understand my point.
As far as my figures are concerned, I never claim to give accurate figures. I just give BALL PARK figures. My figures are generally based on various sources…
1. Primary Sources with in the film industry.
2. General movie market economics.
3. Market of various stars which keeps on changing with trends.
4. My own sources based all over the state that supply me with projection figures of some key centers.
5. I have done extensive research on Movie business over the years as I basically love CINEMA.
6. And above all some common sense as in the case of YAMADONGA, one doesn’t require proof to say that the record is BOGUS.
Once again, I am really sorry if I hurt U… my dear friend.
December 28th, 2007 at 2:19 am
ASR and KALCHA…You people are really good and very sensible..This is the first time i’m visiting the site and I really like it..gonna visit it often.Bookmarked it already
December 28th, 2007 at 8:12 am
Dear WARLOCK,
THANX for the compliments. I am really thankful for bookmarking it. But please remember that We are shifting our base to another self-hosted site. I am really working hard on it right now. As soon as it is up and running, I will put out a banner here informing the same.
December 28th, 2007 at 11:48 am
why all the fuss about box-office collections, how many days the movie ran in N theatres?
waste of discussion!
simple Q : when u watch the MOVIE, did u enjoy it? was it worth the money u spent for the ticket?
i don’t understand what is the point in going gaga over a hero, or his movie’s box-office collections!
collections might be applicable for some other bussiness like gold, jewellery, petrol etc. MOVIE is supposed to be an entertainer. MOVIE does not pay you back in MONEY. u pay MONEY. MOVIE provides intangible benefits (fun, laughter, thrill, etc).
general notion is that a big-budget movies make big hits. think again. u really think a story written by a 10$ pen is better than a 1 Rupee pen. if some people are still answering yes to this then god save telugu industry.