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FILM AWARDS in Tollywood including NANDI AWARDS have always been all over the place with their selection process. They are 99% of the times INFLUENCED. And I don’t think that it will be any different with AP CINEGOERS ASSOCIATION 37th FILM AWARDS too. But the audiences need to be informed no matter what I think… Right?

So, here you go:

BEST ACTOR: NTR (RAKHI)

BEST ACTRESS: CHARMEE (RAKHI) - DON’T YOU GENUINELY FEEL RIDICULOUS ABOUT THIS AWARD. WHERE IS GENILIA OF BOMMARILLU MAN!!!!!!!!!!!!!

BEST DIRECTOR: PURI JAGANNATH (POKIRI)

BEST FILM: BOMMARILLU

BEST VILLAIN: SAI KUMAR (SAMANYUDU)

BEST MUSIC DIRECTOR: DEVI SRI PRASAD (BOMMARILLU)

LIFETIME ACHIEVEMENT AWARDS: BAPU, RAMANA and JAYASUDHA

SPECIAL FELICITATION: SHYAM BENEGAL

THE AWARDS ARE GONNA BE PRESENTED SOMETIME IN DECEMBER AT LALITHA KALA THORANAM.

Dr. Allu Ramalingaiah, father-in-law of one of the leading Telugu movie stars Chiranjeevi, was a yesteryear comedian. As a tribute to him, an award had been instituted namely “Allu Ramalingaiah’s Memorial Award.” This award is given to a talented comedian every year. “Hero Rajendra Prasad has been awarded with the prestigious award for this year” said Allu Ramalingaiah Kalapeetham president Sarepalli Kondalarao. Governor of Andhra Pradesh, Actor Chiranjeevi, Minister Mandali Buddha Prasad and Others will be present at the award ceremony on 1st October, 2007.

So, what is wrong with that? Do I have any problem? yeah! I do… My problem is that whenever an award is constituted in any industry, it is of utmost importance to first recognize the talent at home and then if our home is an empty vessel… then, one should go in search for talent outside… I regard and know that Actor Rajendra Prasad is one of the most versatile actors that Telugu film industry has ever produced. But as usual, our learned Jury members of every award committee recognizes him not as a first thought but as an after thought. And this time it is after an outsider Johny Lever (I know that he is a Telugu person from Ongole, but he is not from Telugu film industry…) has already been awarded with Allu Ramalingaiah Memorial Award last year… Legendary actor Rajendra Prasad has never been given his due for his true service to “Kalamathalli”… Now-a-days every undeserving actor talks of Kalamathalli… never knowing who she really is… So I decided to write a short Biography on Rajendra Prasad as my bit in giving him his rightful due… —KALCHA