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YAMADONGAs 50 Days Celebrations got postponed as the Coastal Andhra region where they were supposed to be held is suffering heavy rainfall. The ceremony was earlier scheduled to be held on 14th October in Guntur.

So, the producers of the film informed the media that the ceremony will be conducted later. “As the rains are pouring down heavily, we felt this is not the right time to celebrate. So we have postponed it,” producers said.

As always I’ve got something to say here… Everyone knows… and if they don’t they need to know that YAMADONGA is the biggest blockbuster of the year so far… BUT, fans got to understand that movie market economics have changed a lot over the years… We are not living in the era of NTR and ANR anymore… In those times, there was much less competition with just a few movies releasing per annum. And as most of them were well made with a lot of patience, there were many 50, 100, 150, 175 and even 365 days functions. But in the present scenario, as it is already a practice in Hollywood, movie business is not about number of days but about the GROSS and NET numbers in the BANK ACCOUNTS. So, every big budget movie releases with maximum number of prints in maximum number of theaters so that, with in the first week the entire CHAIN (Producer, Distributors, Exhibitors and the like) makes handsome profits. So in the end it is just FAN pressure that keeps them running after… say a period of four weeks. Fans too need to change with the times … They should PUBLICIZE the BOX-OFFICE figures which really matter as it is in Hollywood and shun these RIDICULOUS and LAUGHABLE records (50, 100, 150, 175 Days in SO-AND-SO Number of Centers) —KALCHA

HAPPY DAYS has done it… As the movie is tasting an unprecedented success for a low budget movie, according to reliable sources, MAA TV bought the Satellite Rights of Happy Days for an astounding Rs. 1.15 Crores. It is for sure that even MAA TV would make a lot of profit out of it…

The Tamil rights have been sold to Prakash Raj. Earlier Dil Raju bought A.P. Rights of Happy Days for about Rs. 6 Crores. So, all in all it seems Sekhar Kammula has made a table profit of at least Rs. 6 crores in INDIA alone. For a movie which released with just 50 prints in A.P., these figures are simply superb. At last a good movie has done deservingly well at the box-office…

ALSO READ
HAPPY DAYS BOX-OFFICE UPDATE AND A NEW PREDICTION
HAPPY DAYS FREEMONT CELEBRATION GALLERY
KALCHAs HAPPY DAYS BOX-OFFICE PREDICTION
KALCHAs HAPPY DAYS MOVIE REVIEW

BHAYYA is one of the big releases of this year because of its star cast (VISHAL has quite a fan following in the masses and PRIYAMANI is fresh from Block Buster Yamadonga). Anyway, nothing much to talk about this Tollywood release dubbed from Kollywood. It is not even Rocket Science predicting Bhayya’s fate… First things first… The original Tamil version released recently is not doing any wonders at the box-office… Especially in the A centers it is receiving lukewarm response. But in the past many Tamil turned Telugu movies, especially from director Shankar, have done very well in Telugu than in Tamil. Will we eat Tamil leftovers again…? Read On…

IN A NUTSHELL: The movie will not open huge in A centers as the audience are busy having HAPPY DAYS… But in the B and C centers, BHAYYA will open very positively. But even masses would not like BHAYYA as much as PANDEM KODI (For its good story line) or POGARU (For its novelty factor). Moreover two big Telugu releases THULASI and ATHIDHI will together put final nails in BHAYYAs coffin. So the movie will do an Okay business in B and C centers before the big releases… But ultimately, the movie will fail at the overall box-office…

DO NOT MISS KALCHAs BHAYYA MOVIE REVIEW

Chirutha First Week Share:

So, at last Aswini Dutt (Producer) who was under fire by Chiru and Ram Charan fans after mistakenly (Or is it rightfully?) quoted first week share of Chirutha as Rs. 8 Crores, released the official first week share report. The following report is for A.P. alone…

1. NIZAM - 4,10,13,171
2. CEDED - 2,80,10,000
3. VIZAG - 90,22,945
4. EAST GODAVARI - 83,82,189
5. WEST GODAVARI - 83,82,901
6. KRISHNA - 83,50,832
7. GUNTUR - 1,13,08,690
8. NELLORE - 65,67,168

TOTAL SHARE FOR 7 DAYS - 12,00,27,896
(All The Figures Above Are In Rupees)

I started to worry that I made a mistake in Predicting Chirutha’s Box-Office fate… After all, I agree that it had truthfully collected a huge share on its first day (As I said earlier, the curiosity factor plays a major role… But, I really doubt the claim of grossing the highest collection ever on a first day). Anyway, the fact is, no movie can be declared a hit on its first day as is being done here for Chirutha out of desperation.

ANALYSIS:
Even in Hollywood, which is truly dependent on Box-Office collections and never on 50, 100, 150, 175 days celebrations… as is the norm here, no movie is declared a hit just by the first day gross collections. I’ll give you one of the finest examples…

EXAMPLE: In 1988, Bruce Willis starer DIE HARD made on a huge estimated budget of $28,000,000 (For those times… it was huge!) opened with just 21 screens grossed $601,851 on its opening weekend. And by the end of its run, it grossed a humongous $80,707,729 in USA alone and worldwide gross collection is a stupendous $137,400,000 (Approximately, 5 Times Return On Investment). More astoundingly, before this movie, Bruce Willis was not even a huge star. In comparison, the fourth installment of the series, LIVE FREE OR DIE HARD which was made with an estimated budget of $110,000,000 released in 3,408 screens. The movie grossed a huge $33,369,559 on its opening weekend despite fierce competition (Currently, Bruce Willis is a huge Hollywood star). But Hollywood did not declare it a hit!!! And, by the end of its run, the movie went on to gross just $134,287,036 in USA. Yeah! you are right it was not a loss making venture… But, it was not a decent profit making venture either…

So, as far as Chirutha is concerned… the same analogy applies and these are the series of events…

1. Before Chirutha’s release, the producer and the team was so confident of its success that the movie was released with minimal publicity.
2. As expected Chirutha opened huge on its first day everywhere… But, media shunned it down by saying that the movie was very crudely (badly) made. But RAM CHARAN proved that he is the future star of Tollywood.
3. The production team took USA market for granted and in response, NRI Telugu audience preferred to have just HAPPY DAYS.
4. Grapevine is that out of desperation, the production team is pressurizing Mahesh Babu to postpone the release of Athidhi.
5. But still, all is not lost… After all it is a crudely made mass flick. So it can still be a hit as it happened many times in the past. So the production team tried to boost Andhra Pradesh market by quoting ridiculous gross collection figures… for the first week… And declared prematurely that the movie is a huge hit…
6. And a never before publicity drive in the media and elsewhere started… (To control the damage…)
7. The production team in its tryst to establish RAM CHARAN in Tamil Nadu as well, arranged a preview for RAJNI KANTH. In turn, Rajni Kanth appreciated the movie and Ram Charan.
8. But while giving the preview details to the press, the producer of the movie C Aswinidutt made a blunder by quoting Rs. 8 Crores (Might be the REAL figure…) as the first week’s collections. Then the whole production team panicked and reportedly, he received more than 700 calls inquiring the incident and the confused Producer had to convince each and every caller that he made a mistake. (Source: Idlebrain)
9. And so, he is going to announce the Actual (Might be the BLOATED gross collection figures…) at 7:30 A.M. on 5th morning in a press conference…

INSTEAD OF ALL THIS HIGH DRAMA AND HEADACHE, THE PRODUCER SHOULD HAVE JUST MADE A BETTER MOVIE — KALCHA

I AM so happy writing this article… ‘Coz there is not much to predict… It is already the BIGGEST TELUGU HIT EVER IN USA. So, can it be a flop in Andhra Pradesh? Well, it might be in BIHAR… but in apna A.P… No way… Actually, I have watched it in Vishwanath theater in Kukatpally late in the night… I got my ticket earlier through booking but the tickets were being sold for around Rs. 500/- in Black. Thank god, I booked it earlier. So, how many times you have seen a SO CALLED LOW BUDGET GENRE movie selling like hot cakes…? The answer might be NEVER… Am I right? Well about my prediction of the movie’s fate in India… Read on…

IN A NUTSHELL

With the tag of Sekhar kammula and USA collection status… HAPPY DAYS will be on steroids… College students will watch this movie at least thrice in turns and in groups… Even the family and regular audience will get attracted with the Super Hit status and also because it is CLEAN (No cheap humour as in Bachelors, 6Teens and the like…). So, the movie will gobble up all the A center collections for about the next two weeks. After that it would have been declared a huge hit in terms of PERCENTILE PROFITS (Return On Investment)… The gross collections in its entire run from USA and other overseas centers like Australia, UK, Gulf would hover around Rs. 6-9 Crores. But that prediction comes with a Pre-Requisite that it can happen only when the producers take keen interest in promoting Telugu movies, and in this case Happy Days, in Overseas. And in Andhra Pradesh, it should do a minimum of Rs. 12 Crores. That will take the gross collection of the movie as a whole upwards of Rs. 20 Crores!!! And assuming that the movie is made under Rs. 4 Crores, the net profit margin might be in the vicinity of Rs. 15 Crores. So, HAPPY DAYS are ahead for the entire movie unit… ENJOY GUYS n GALS… U deserve it…

ALSO READ
HAPPY DAYS BOX-OFFICE UPDATE AND A NEW PREDICTION
HAPPY DAYS FREEMONT CELEBRATION GALLERY
HAPPY DAYS SATELLITE RIGHTS SOLD FOR RS. 1.15 CRORES.
KALCHAs HAPPY DAYS MOVIE REVIEW

I AM really thrilled that Tollywood audience have shown amazing maturity and rejected a lame movie like CHIRUTHA… Yeah! that is true… It was bound to happen sometime… and at last the happy days have come when any star can be beaten by a low budget movie (I haven’t seen Happy Days yet… so don’t know if it is good or not…). HAPPY DAYS is the NUMBER ONE movie in USA and it is bound to win majority of the public except may be C center audience even in Andhra Pradesh where Chirutha might do better.

I like every star including Chiranjeevi, Mahesh Babu, NTR, Venkatesh, Nagarjuna, Ravi Teja, Pawan Kalyan, Allu Arjun and the like… but only when they make good if not great movies. But sometimes it is beyond sanity when these stars make blockbusters out of crap movies. But today Telugu movie buffs seem to have matured to a certain extent and the success of Happy Days is an excellent example.

The box-office collections of HAPPY DAYS are way beyond CHIRUTHA in USA. Tollywood audience watched Happy Days more in number than Chirutha in Sanjose, New Jersey and Dallas. In Dallas alone more than 2500, which is an all time record in USA for any Telugu movie, watched Happy Days which obviously is very huge compared to Chirutha. And it is the same case for every other center in USA. And if this trend continues, HAPPY DAYS will beat BOMMARILLU and POKIRI in USA.

CHIRUTHA, as expected opened huge for a new comer and posted some fantastic figures on its first day. But I still stick to my earlier prediction… Read KALCHAs CHIRUTHA Box-Office Prediction

Area Wise Chirutha First Day Collections (SHARES):

Ceded(Rayalaseema) - Rs. 1.32 Crores (GROSS) - 45 Prints
Nizam(Telangana) - Rs. 92 Lakhs - 115 Prints
Krishna - Rs. 29.27 Lakhs - 16 Prints
Guntur - Rs. 47 Lakhs - 16 Prints
East Godavari - Rs. 29 Lakhs - 13 Prints
West Godavari - Rs. 42 Lakhs - 13 Prints
Utharandhra (Vizag area) - Rs. 17.5 Lakhs - 24 Prints
Nellore - Rs. 20 Lakhs - 15 Prints

Center Wise Chirutha First Day Collections (SHARES):

Tirupati - Rs. 14.5 Lakhs
Anantapur - Rs. 8.13 Lakhs
Kurnool - Rs. 12.5 Lakhs
Kadapa - Rs. 9.1 Lakhs
Dharmavaram - Rs. 3.3 Lakhs
Tadipatri - Rs. 3.7 Lakhs
Guntakal - Rs. 4.1 Lakhs
Adoni - Rs. 4.5 Lakhs
Markapuram - Rs. 2.85 Lakhs
Done - Rs. 1.92 Lakhs
Nandikotkur - Rs. 1.95 Lakhs
Giddalur - Rs. 1.4 Lakhs
Pulivendula - Rs. 1.58 Lakhs
Prodhutur - Rs. 5.6 Lakhs
koduru - Rs. 2.93 Lakhs
Rajampeta - Rs. 2.65 Lakhs
Nandyala - Rs. 6 Lakhs

For your kind information, Terminology used is as follows:

Gross = Total Collection
Share = Gross Minus Expenses

***Please remember these are speculative figures from trade circles and not officially announced and are rounded to the nearest ball park figure… So, by the very nature of speculation, they may or may not be incorrect…

SOURCE: OnionDosa

CHIRUTHA is the biggest disappointment of the year. I have seen many failures before in Tollywood but never this big… especially when the expectations were sky high… Chirutha’s failure has got nothing to do with Ram Charan… He is a great revelation and very obviously will be a huge star in the future of Telugu cinema. But that doesn’t mean he is completely devoid of any drawbacks. So a complete preview and prediction of Ram Charan’s future will come soon… So, coming to the movie, the failure of Chirutha lies 99% with the director of the movie Puri Jagannath. Anyway, you can read a complete review of the movie Chirutha later…

IN A NUTSHELL: Chirutha will open huge very obviously, but will fall miserably at the box-office by the third day or by the end of its first week… No matter how much positive talk and publicity generated by the media, fans and Chirutha team… the movie would never recover from the obvious debacle. And lastly, no matter what is the number of 100 days centers (usually it is the job of hardcore fans…), Chirutha will at best be a safe venture commercially as the curiosity factor of Ram Charan’s debut might just push it over the safe line and in to the safe zone… Telugu movie buffs are always interested in the number of 100 days centers and the like… But they got to understand the movie economics. For example, SIVAJI - The Boss was not widely liked by the Telugu audience… and in fact, was out of majority theaters before it reached 100 days… but the estimated gross collections are around Rs. 27-32 Cr. in Telugu alone… till date. Whereas, Sankar Dada Zindabad posted around Rs. 10-15 Cr. loss according to market estimations…

UPDATE: Dear Prakash, through comments you have brought up an interesting point which I am clearing now… Actually, I never expected a MESSAGE ORIENTED as you put it or a GREAT MOVIE as I put it from Ram Charan’s debut…

Chiranjeevi acted his best in some of the finest pieces of art of cinema that is ever produced on this planet. And I mean it ‘Coz on an average I see one English movie a day… But, Chiranjeevi’s SWAYAM KRUSHI, RUDRA VEENA, ARADHANA, CHANTABBAI, APADHBANDHAVUDU, CHALLENGE, ABHILASHA, IDI KATHA KADHU, PUNNAMI NAGU, 47 ROJULU, SUBHALEKHA… and the like are still and forever ever remain masterpieces. I always feel proud to be a Telugu person whenever I watch them… (I have enjoyed them at least 10 times each…) But as for your concern that they are MESSAGE ORIENTED… I’d say that Chiranjeevi acted in some of the most entertaining commercial cinema ever on Telugu screen… I really enjoyed TAGORE, MUTHA MESTHRI, HITLER, ROWDY ALLUDU, GHARANA MOGUDU, KONDAVEETI DONGA, JAGADEKA VEERUDU ATHILOKA SUNDARI (I still remember not having the money as I was a kid… back then, to buy the ticket in BLACK, so I tried for 4 days for the tickets standing in line), ATHAKU YAMUDU AMMAYIKI MOGUDU, YAMUDU KI MOGUDU, RAKSHASUDU, VIJETHA, ADAVI DONGA, RUSTHUM, MANTRI GARI VIYYANKUDU, KHAIDI… and the like.

So as an admirer of his acting talents I was expecting a movie of the standard of any of the above commercial cinema… And I feel that even the biggest of Chiranjeevi’s flops like Sneham Kosam, Jai Chiranjeeva, Andarivadu and the like… are better than Chirutha. —KALCHA

DON’T MISS Kalcha’s Review On CHIRUTHA

Aadavari Maatalaku Arthaale Verule is a mixed bag, both in terms of quality and entertainment. The movie is refreshing mostly and cliched partly… The director of the movie Selva Raghavan (Sri Raghava) has done largely good but not a great job with AMAV. AMAV is not as great or as entertaining as 7/G Brindavan Colony was… but he has done his best in crossing the barriers of stardom with AMAV dealing with one of the leading stars of Tollywood, Venkatesh. So how will the movie fare at the box-office…? Read On…

IN A NUTSHELL: AMAV will open huge as it stars one of the leading stars of Tollywood, Venkatesh and a heartthrob of many cinema lovers, Trisha. But the movie itself would get an average talk. But luckily for AMAV, there is no competition at all at the box-office… So, slowly the talk that it is a family movie will gain momentum and the film will be the biggest grosser of Venkatesh of all time (Inflation not adjusted)… I predict the gross collection to be around Rs. 22-28 Cr. by the end of its run…

And remember… in the future 100, 150, 175 days centers would become irrelevant… and as in Hollywood, only a few weeks collections would matter to decide whether a movie is a hit or flop…