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CHIRUTHA is celebrating 50 Days supposedly in 168 DIRECT CENTERS. Just look at the picture below and decide yourself the REAL STATUS of the movie and its supposed collections of Rs. 25.49 Crores in 50 days.

YES. Pictures do really speak a thousand words. If the above scenario is the condition of the 50 DAYS CELEBRATIONS IN MAIN THEATER SANDHYA 70mm in HYDERABAD, then imagine the plight of the other CLAIMED 168 DIRECT CENTERS. But always remember that this is not something exclusive to CHIRUTHA… Another FLOP ATHIDHI is currently facing the same situation. Even the HIT YAMADONGA is facing the same situation as soon as it crossed 50 days mark.

SO MY DEAR TELUGU AUDIENCE & FANS , when I say that Chirutha, Athidhi or Yamadonga are claiming fake records, I don’t mean to hurt anyone’s sentiment. It is just that I am making a sincere effort to make the audience realize that 50, 100, 150, 175 DAYS RECORDS ARE EXTINCT in Cinema worldwide. There are no such PHONY celebrations in Hollywood or even in Bollywood. If Hollywood is the world leader, Bollywood is India’s leader both Box-Office & Content wise. There is nothing wrong to learn something from others. I hope we will have more REAL HITS.

Audience’s IGNORANCE is Exploitative Film-Maker’s STRENGTH. Prove to them that Telugu Movie Goers are not “BAVILO KAPPALU.”

FILM AWARDS in Tollywood including NANDI AWARDS have always been all over the place with their selection process. They are 99% of the times INFLUENCED. And I don’t think that it will be any different with AP CINEGOERS ASSOCIATION 37th FILM AWARDS too. But the audiences need to be informed no matter what I think… Right?

So, here you go:

BEST ACTOR: NTR (RAKHI)

BEST ACTRESS: CHARMEE (RAKHI) - DON’T YOU GENUINELY FEEL RIDICULOUS ABOUT THIS AWARD. WHERE IS GENILIA OF BOMMARILLU MAN!!!!!!!!!!!!!

BEST DIRECTOR: PURI JAGANNATH (POKIRI)

BEST FILM: BOMMARILLU

BEST VILLAIN: SAI KUMAR (SAMANYUDU)

BEST MUSIC DIRECTOR: DEVI SRI PRASAD (BOMMARILLU)

LIFETIME ACHIEVEMENT AWARDS: BAPU, RAMANA and JAYASUDHA

SPECIAL FELICITATION: SHYAM BENEGAL

THE AWARDS ARE GONNA BE PRESENTED SOMETIME IN DECEMBER AT LALITHA KALA THORANAM.

Chirutha First Week Share:

So, at last Aswini Dutt (Producer) who was under fire by Chiru and Ram Charan fans after mistakenly (Or is it rightfully?) quoted first week share of Chirutha as Rs. 8 Crores, released the official first week share report. The following report is for A.P. alone…

1. NIZAM - 4,10,13,171
2. CEDED - 2,80,10,000
3. VIZAG - 90,22,945
4. EAST GODAVARI - 83,82,189
5. WEST GODAVARI - 83,82,901
6. KRISHNA - 83,50,832
7. GUNTUR - 1,13,08,690
8. NELLORE - 65,67,168

TOTAL SHARE FOR 7 DAYS - 12,00,27,896
(All The Figures Above Are In Rupees)

I started to worry that I made a mistake in Predicting Chirutha’s Box-Office fate… After all, I agree that it had truthfully collected a huge share on its first day (As I said earlier, the curiosity factor plays a major role… But, I really doubt the claim of grossing the highest collection ever on a first day). Anyway, the fact is, no movie can be declared a hit on its first day as is being done here for Chirutha out of desperation.

ANALYSIS:
Even in Hollywood, which is truly dependent on Box-Office collections and never on 50, 100, 150, 175 days celebrations… as is the norm here, no movie is declared a hit just by the first day gross collections. I’ll give you one of the finest examples…

EXAMPLE: In 1988, Bruce Willis starer DIE HARD made on a huge estimated budget of $28,000,000 (For those times… it was huge!) opened with just 21 screens grossed $601,851 on its opening weekend. And by the end of its run, it grossed a humongous $80,707,729 in USA alone and worldwide gross collection is a stupendous $137,400,000 (Approximately, 5 Times Return On Investment). More astoundingly, before this movie, Bruce Willis was not even a huge star. In comparison, the fourth installment of the series, LIVE FREE OR DIE HARD which was made with an estimated budget of $110,000,000 released in 3,408 screens. The movie grossed a huge $33,369,559 on its opening weekend despite fierce competition (Currently, Bruce Willis is a huge Hollywood star). But Hollywood did not declare it a hit!!! And, by the end of its run, the movie went on to gross just $134,287,036 in USA. Yeah! you are right it was not a loss making venture… But, it was not a decent profit making venture either…

So, as far as Chirutha is concerned… the same analogy applies and these are the series of events…

1. Before Chirutha’s release, the producer and the team was so confident of its success that the movie was released with minimal publicity.
2. As expected Chirutha opened huge on its first day everywhere… But, media shunned it down by saying that the movie was very crudely (badly) made. But RAM CHARAN proved that he is the future star of Tollywood.
3. The production team took USA market for granted and in response, NRI Telugu audience preferred to have just HAPPY DAYS.
4. Grapevine is that out of desperation, the production team is pressurizing Mahesh Babu to postpone the release of Athidhi.
5. But still, all is not lost… After all it is a crudely made mass flick. So it can still be a hit as it happened many times in the past. So the production team tried to boost Andhra Pradesh market by quoting ridiculous gross collection figures… for the first week… And declared prematurely that the movie is a huge hit…
6. And a never before publicity drive in the media and elsewhere started… (To control the damage…)
7. The production team in its tryst to establish RAM CHARAN in Tamil Nadu as well, arranged a preview for RAJNI KANTH. In turn, Rajni Kanth appreciated the movie and Ram Charan.
8. But while giving the preview details to the press, the producer of the movie C Aswinidutt made a blunder by quoting Rs. 8 Crores (Might be the REAL figure…) as the first week’s collections. Then the whole production team panicked and reportedly, he received more than 700 calls inquiring the incident and the confused Producer had to convince each and every caller that he made a mistake. (Source: Idlebrain)
9. And so, he is going to announce the Actual (Might be the BLOATED gross collection figures…) at 7:30 A.M. on 5th morning in a press conference…

INSTEAD OF ALL THIS HIGH DRAMA AND HEADACHE, THE PRODUCER SHOULD HAVE JUST MADE A BETTER MOVIE — KALCHA

ATHIDHI, in which Mahesh babu is starring is almost confirmed to release on 18, October, 2007. But there is a serious impediment in the way. Grapevine is that since CHIRUTHAs collections are hit hard in USA by HAPPY DAYS, the production team is anticipating a huge drop in collections from A centers in Andhra Pradesh too… as HAPPY DAYS got released in the state on 2nd October with a thunderous (never before seen… for the SO CALLED LOW BUDGET GENRE) response from the Tollywood audience…

So now, when Mahesh Babu starrer ATHIDHI, Venkatesh starrer THULASI and Vishal starrer BHAYYA are due to release from the first week onwards… obviously the collections of CHIRUTHA would be hit hard even in the B and C centers. So to save its box-office debacle, the CHIRUTHA team are reportedly pressurizing Mahesh Babu to postpone the release date of ATHIDHI by a few weeks. So, CHIRUTHA is sandwiched between HAPPY DAYS, BHAYYA, THULASI and ATHIDHI. So will Mahesh Babu oblige Ram Charan or not? We will have to wait and see…

CHIRUTHA, as expected opened huge for a new comer and posted some fantastic figures on its first day. But I still stick to my earlier prediction… Read KALCHAs CHIRUTHA Box-Office Prediction

Area Wise Chirutha First Day Collections (SHARES):

Ceded(Rayalaseema) - Rs. 1.32 Crores (GROSS) - 45 Prints
Nizam(Telangana) - Rs. 92 Lakhs - 115 Prints
Krishna - Rs. 29.27 Lakhs - 16 Prints
Guntur - Rs. 47 Lakhs - 16 Prints
East Godavari - Rs. 29 Lakhs - 13 Prints
West Godavari - Rs. 42 Lakhs - 13 Prints
Utharandhra (Vizag area) - Rs. 17.5 Lakhs - 24 Prints
Nellore - Rs. 20 Lakhs - 15 Prints

Center Wise Chirutha First Day Collections (SHARES):

Tirupati - Rs. 14.5 Lakhs
Anantapur - Rs. 8.13 Lakhs
Kurnool - Rs. 12.5 Lakhs
Kadapa - Rs. 9.1 Lakhs
Dharmavaram - Rs. 3.3 Lakhs
Tadipatri - Rs. 3.7 Lakhs
Guntakal - Rs. 4.1 Lakhs
Adoni - Rs. 4.5 Lakhs
Markapuram - Rs. 2.85 Lakhs
Done - Rs. 1.92 Lakhs
Nandikotkur - Rs. 1.95 Lakhs
Giddalur - Rs. 1.4 Lakhs
Pulivendula - Rs. 1.58 Lakhs
Prodhutur - Rs. 5.6 Lakhs
koduru - Rs. 2.93 Lakhs
Rajampeta - Rs. 2.65 Lakhs
Nandyala - Rs. 6 Lakhs

For your kind information, Terminology used is as follows:

Gross = Total Collection
Share = Gross Minus Expenses

***Please remember these are speculative figures from trade circles and not officially announced and are rounded to the nearest ball park figure… So, by the very nature of speculation, they may or may not be incorrect…

SOURCE: OnionDosa

CHIRUTHA MOVIE CREDITS:

CAST:
LEAD ACTOR (Ram Charan): 0.5
LEAD ACTRESS (Neha Sharma): 0.25
REST OF THE CAST (Ashish Vidyarthi, Prakash Raj, Ali, Dharmavarapu Subrahmaniam, Brahmanandam, M.S. Narayana, Surya, Pragathi, Sayaji Shinde, Venu Madhav, Tanikella Bharani, Daniel Balaji and others): 0
STUNTS (Vijayan): 0.25 (For the first fight in jail)
ART (Chinna): 0
CINEMATOGRAPHY (Shyam K. Naidu): 0.25
EDITING (M. R. Varma): 0
CHOREOGRAPHY (Raju Sundaram, Nobel): 0.25 (For the first song)
LYRICS (Sirivennela Sitaramsastry, Viswa, Bhaskar Bhatla, Kandikonda): 0.5
BACKGROUND MUSIC/SCORE (Mani Sharma): 0
MUSIC (Mani Sharma): 1
PRODUCER (C. Aswinidutt): 0.25 (For the premier show at Prasads)
BANNER: Vyjayanthi Movies
STORY/SCREENPLAY/DIALOGUES/DIRECTION (Puri Jagannath): 0/0/0/0
CBFC RATING: U/A
RELEASE DATE: 28, September, 2007

KALCHAs RATING: 3.25/10

PERFORMANCES:
RAM CHARAN: Well, Ram Charan is a revelation… He has Pluses and some Minuses. As for the pluses are considered… He is a great dancer like his father Chiranjeevi, he has an athletic body like Allu Arjun… He has the ease in his body language like Pawan kalyan. He is at his best when it comes to stunts… Ram Charan has a rhythm when it comes to dances and fights and it can only improve from here on… He has a deep Baritone in his voice that is very manly for his age… (Especially, when you consider Puri’s brother Sai Ram Shankar now-a-days, tortures us with his Unmanly voice…) Ram Charan is good looking from sideways…

Now a few minuses… He is not that great looking straight and up close. His jawline is too bulky… And when it comes to his performance, he is still camera shy… but that will fend off with experience and he really needs to work on his dialogue modulation. Great voices like his, need careful modulation…

So, as for my prediction… He would(should) develop his own mannerisms and style in the future… I have a gut feeling that he will be one of the Pillars of the Telugu film industry in the years to come. Like there were Chiranjeevi, Bala Krishna, Venkatesh and Nagarjuna in the past… Ram Charan, Mahesh Babu, NTR, Ram, Allu Arjun, Prabhas will stand as pillars for the Telugu film industry in the years to come…

NEHA SHARMA: The heroine Neha Sharma is an obvious scapegoat… if the film fails at the box-office. I’m not saying she has done a great job… but she hasn’t done a bad job either. She was given the role of a rich spoiled ultra modern girl and she has done enough justice to the role that Charan’s fans will hate her for insulting Charan in the movie (Which the character demands).

As for my prediction goes… I don’t think she has a bright future in Tollywood… because, although she is sexy and has an Oomph factor, she isn’t beautiful enough or homely looking girl to sustain in Tollywood in the long run… Because 90% of Tollywood heroine roles demand those qualities from a heroine…

OTHERS: Others??? Who…? There are ‘n’ number of forgettable roles to portray for others… In fact, though Ali’s transvestite role evokes some cheap humour, his character is one of the cheapest roles he has portrayed in his career… There are no other good or bad performances to even mention…

BACKGROUND MUSIC/SCORE: Mani Sharma has rendered very lackluster background score… There is no theme, richness, exhilaration or anything else that should be… In fact very cheaply he copies and extensively uses Rishi Rich’s track “My eyes on you” in the first half…

MUSIC: The only department from Chirutha that scores full marks is music. Mani Sharma has given the best possible tunes he could for this uninspiring movie…

CHOREOGRAPHY: Despite the tremendous potential of Ram Charan when it comes to dancing skills, the choreographers completely failed to bring the best out of him… as except for the first song none of the others are good enough…

STUNTS: Vijayan completely failed to deliver a memorable fight sequence except for an O.K. fight sequence in the jail… Ram Charan has an agile body and Vijayan could have made use of his agility to compose some memorable fight sequences… which he didn’t. Vijayan should really rent/buy Hollywood slick flicks Bourne series of films to learn how to compose man to man fight sequences…

CINEMATOGRAPHY: Shyam K. Naidu has done a shoddy job. Except for a couple of night shots in the island that the lead pair are trapped… nothing else is good enough… let alone breath taking.

EDITING: In general, editing is done to show us what the director of the movie shot but may fail to show the audience… As Puri Jagannath didn’t shoot anything good enough to show the audience… Varma remained jobless… So I don’t blame him.

PRODUCTION: Except for the Grand Premier of Chirutha that was organized in Prasads which is a first in Telugu film industry there is nothing else to show us the rich production values that were being publicized about…

STORY/SCREENPLAY/DIALOGUES/DIRECTION: The screenplay pattern and the story of Chirutha is so pathetic that it makes me sick again after Vijayadasami. Puri Jagannath churned out… what can at best be described as… “Copied, Pasted, Tore off the script, Pasted the pieces back in a haphazard manner and then finally forgot the story itself…” or “One pathetic scene, one song, one fight and the rhyme goes on…”

Well, if you are still interested in the story… “Hero’s father(Surya) witnesses a murder by Mattu Bhai(Ashish Vidyarthi)… and so, young hero(Puri Jagannath’s Real Son) is forced to witness his father’s murder and in the process his mother gets injured severely (There are ‘n’ number of Indian movies with the same flashback or opening… so no point in picking one…). Now, to save his mother he needs money for the surgery. So with some help from Tanikella Bharani’s character, the young lad owns up someone else’s crime and goes to Juvenile Prison (In Gangleader, Chiranjeevi owns someone else’s accident and goes to jail…). After he is bullied for some time by the inmates, the young hero fights for his rights (Again, ‘n’ number of Indian movies have these sequences…) by eating an egg from someone else’s mouth… literally (To the director’s credit, this is a first… in our films…).

The hero (Ram Charan) who should be longing to see his mother strangely settles scores with the inmates and extends his jail term every time he does that. And more strangely he is released out of jail along with his buddy (Venu Madhav) on the same day, same time… (Nice facility…) As soon as he is out he starts inquiring about his mother’s whereabouts. In the process gets to know she is resting in peace and before he cries over her grave to his heart’s content, the scene changes and he asks for work from Tanikella… And quite strangely despite being a baddie (revealed later… as if we didn’t know already), he offers a job in a travel agency in Bangkok (Quite a great job in a great city for a jail returned…).

Meanwhile, the hero and his buddy get almost hit by heroine’s car while she cleans the footpath mess with her car as a broomstick (Yeah! daily routine of the rich spoiled brats… in our movies since 1970s). Gotta tell you something here… as soon as the hero hits the window shield of the heroine’s car, he starts falling in love which can be understood as love at first sight… but the problem is that he never actually sees the heroine’s face as she instantly looks away in fear… (or did he fell in love with her hair or back…?). And then in another scene the heroine strangely never knowing her friend’s brother, comes and closes the hero’s eyes mistakenly… (must be a super fast girl… otherwise, who does that to an unknown person?). And now the strangest thing happens as our hero suddenly starts talking in well accented English… in fact through the rest of the movie and even gets the job as a guide in Bangkok (as if he knew Bangkok as his backyard… which is jail) for his English speaking skills (Must be an English medium jail…).

Very conveniently, heroine visits Bangkok with her friends and more conveniently lands in the same travel agency the hero is working in… Then starts the heroine’s brashness… and strangely she never recognizes him from the earlier meeting when she closes his eyes despite having seen him up close (must be medium term memory loss). The rest is straightly and blatantly copied from Kaho Naa Pyar Hai which in turn was copied from an English movie Blue Lagoon. During the climax fight, hero beats up many goons very easily in one of the worst composed fights… in the so called hunting by Chirutha Puli. And then very strangely and yuckily hides himself in the mud and plays a peek-a-boo with the villain who was much older than all the ones that he just beat up… (copied from Predator and which was completely uncalled for…)

Finally, I know every fan would hate me for this… but I recommend after watching the movie please get some pain killers on your way home… The headache is really unbearable… Once again i reiterate that it is Puri Jagannath that has ruined Ram Charan’s debut movie…

BEST DIALOGUE: When offered money in exchange of freedom, Young Charan says to the Police Officer - “Bhayam Vestundi…”
FUNNIEST DIALOGUE: Before the prolonged climax fight, Prakash Raj tells Ram Charan - “Velli Nee Pellanni Techchuko…”
WORST DIALOGUE: Prakash Raj in the process of warning his daughter - “KUTURU Kante KUKKANU Penchukovadam Melu.”

READERs RATING on CHIRUTHA:

DON’T MISS Kalcha’s Chirutha Box-Office Prediction…

CHIRUTHA is the biggest disappointment of the year. I have seen many failures before in Tollywood but never this big… especially when the expectations were sky high… Chirutha’s failure has got nothing to do with Ram Charan… He is a great revelation and very obviously will be a huge star in the future of Telugu cinema. But that doesn’t mean he is completely devoid of any drawbacks. So a complete preview and prediction of Ram Charan’s future will come soon… So, coming to the movie, the failure of Chirutha lies 99% with the director of the movie Puri Jagannath. Anyway, you can read a complete review of the movie Chirutha later…

IN A NUTSHELL: Chirutha will open huge very obviously, but will fall miserably at the box-office by the third day or by the end of its first week… No matter how much positive talk and publicity generated by the media, fans and Chirutha team… the movie would never recover from the obvious debacle. And lastly, no matter what is the number of 100 days centers (usually it is the job of hardcore fans…), Chirutha will at best be a safe venture commercially as the curiosity factor of Ram Charan’s debut might just push it over the safe line and in to the safe zone… Telugu movie buffs are always interested in the number of 100 days centers and the like… But they got to understand the movie economics. For example, SIVAJI - The Boss was not widely liked by the Telugu audience… and in fact, was out of majority theaters before it reached 100 days… but the estimated gross collections are around Rs. 27-32 Cr. in Telugu alone… till date. Whereas, Sankar Dada Zindabad posted around Rs. 10-15 Cr. loss according to market estimations…

UPDATE: Dear Prakash, through comments you have brought up an interesting point which I am clearing now… Actually, I never expected a MESSAGE ORIENTED as you put it or a GREAT MOVIE as I put it from Ram Charan’s debut…

Chiranjeevi acted his best in some of the finest pieces of art of cinema that is ever produced on this planet. And I mean it ‘Coz on an average I see one English movie a day… But, Chiranjeevi’s SWAYAM KRUSHI, RUDRA VEENA, ARADHANA, CHANTABBAI, APADHBANDHAVUDU, CHALLENGE, ABHILASHA, IDI KATHA KADHU, PUNNAMI NAGU, 47 ROJULU, SUBHALEKHA… and the like are still and forever ever remain masterpieces. I always feel proud to be a Telugu person whenever I watch them… (I have enjoyed them at least 10 times each…) But as for your concern that they are MESSAGE ORIENTED… I’d say that Chiranjeevi acted in some of the most entertaining commercial cinema ever on Telugu screen… I really enjoyed TAGORE, MUTHA MESTHRI, HITLER, ROWDY ALLUDU, GHARANA MOGUDU, KONDAVEETI DONGA, JAGADEKA VEERUDU ATHILOKA SUNDARI (I still remember not having the money as I was a kid… back then, to buy the ticket in BLACK, so I tried for 4 days for the tickets standing in line), ATHAKU YAMUDU AMMAYIKI MOGUDU, YAMUDU KI MOGUDU, RAKSHASUDU, VIJETHA, ADAVI DONGA, RUSTHUM, MANTRI GARI VIYYANKUDU, KHAIDI… and the like.

So as an admirer of his acting talents I was expecting a movie of the standard of any of the above commercial cinema… And I feel that even the biggest of Chiranjeevi’s flops like Sneham Kosam, Jai Chiranjeeva, Andarivadu and the like… are better than Chirutha. —KALCHA

DON’T MISS Kalcha’s Review On CHIRUTHA

CHIRUTHA will be previewed in USA on 27th itself by Great India Films. 15 prints including one Canada print are on their way in Lufthansa flight from Hyderabad to JFK/Chicago, and they will be routed to the respective cities by the first available flight. So Chiranjeevi’s son Ram Charan Tej is on his way to conquer and then probably loot NRIs in USA… literally… What am I talking about? What do I mean? Read On…

Hordes of Chiranjeevi fans would be waiting for the release of his son’s debut movie Chirutha and they would be heart broken… if they don’t find any tickets for the first day of the release. Now here enters the dragons… The Production Team and the Distribution Team. Sensing the craze and vulnerability of these gullible fans, the production and distribution teams got the cheapest idea to charge double the normal price for a single ticket of Chirutha. The normal ticket price for any big budgeted Hollywood release in USA is around $8. But the Chirutha production team are charging $16 for Chirutha. Some of you might question… why not charge NRIs as they make huge money anyway… But you got to take into consideration the cost of watching a Telugu movie in USA is around $50 (Rs.2,000). That’s because first Telugu movie fans would have to drive down to the theater screening Telugu movies which usually would be 2-3 hours away by road… And, now that the cost has gone up to $60 (Rs.2,400) due to the increase in the ticket price, they might as well look out for a cheap pirated copy on footpaths and in the process killing the Telugu film industry in the long run…

Well, NRIs must take in the punishment for loving our Indian films and in this case Telugu… ‘Coz their favorite heroes and producers are pouncing on them to squeeze in that extra dollar until sense returns to their empty brains when piracy kills the Tollywood Film Industry itself… A recent example would be Chiranjeevi’s film Sankar Dada Zindabad itself. The movie toppled miserably at the box-office in USA (in India too…), despite the huge frenzy among the fans… Apart from being an unbaked movie, the ticket price of the movie also played role in killing SDZ.

So my question is simple… If at all the movie is good enough to charge that price for those greedy dollars… why don’t these heroes and producers have the guts to maintain normal ticket price and let the movie run on its merit and earn the producer the big bucks… Eventually, it is Tollywood audience that are suffering… —KALCHA

CHIRUTHA MOVIE PREVIEW: Well, to start with Chirutha is the most anticipated movie of the year 2007 being the debut movie of Ram Charan. Ram Charan is the son of the leading hero of Telugu cinema, Chiranjeevi. That itself would build up huge expectations among Chiru’s fans and also among the Telugu movie buffs.

But I am not at all impressed with the poster designs and in fact quite disappointed by the mediocre poster design job… But all is not gloom as the debut hero Ram Charan seems extremely expressive in the stills that have been released so far… And the talk of him dancing as good as Allu Arjun if not better also heightens the audience expectations.

Next comes the heroine of the movie Neha Sharma who is neither beautiful (like Trisha…) nor sexy (like Ileana…). As far as expecting a good performance by her in this Pucca Telugu commercial potboiler would be unfair to her… Then comes the music of the the movie… Mani Sharma seems to have mastered the art of giving hits… And Puri Jagannath is the director of the movie and he is fresh from the success of Pokiri and then Desamuduru…

So, the last thing that would be on everyone’s mind is whether CHIRUTHA will ROAR or will just be a PUSSYCAT… when it releases on 28th September, 2007 with an estimated 650 Prints which in itself is a record for a debut movie. I wish the Chirutha team a grand success… —KALCHA