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MALLANNA created ripples around the Tamil and Telugu Film industry by organizing a never before seen Launch Ceremony. It certainly has become a benchmark for film launches. Any effort lesser than MALLANNA is being regarded as Simple or just Uncreative… Invitations with In-Built LCD Screens which showcase the Promos of the movie, Adoption of two villages by the Film Producers and every other facet of the movie spells innovation in promoting the movie and certainly might be the case with film making as well…

The shooting of MALLANNA is going on in full swing and the makers seem to be overwhelmed by the launch function response from the fans and viewers that they are currently rethinking about their already planned strategies for the film. This Multi-Crore project is now all set to go grander as they felt their original plans were outdone by the expectations the promos created. The ripples were felt by the crew which decided to go in for some tweaking up of scenes to make it live up to people’s expectations and even go beyond that. For this reason they might buy more time. Anything to beat the audience’s expectations is a welcome effort. Hope this amendment doesn’t result in deviating the original theme and just remain a tweaked version of MALLANNA.

MALLANNA… Yeah! This is the title of the new movie that is launched on 24 September, 2007 in Prasad Labs of Hyderabad. But what makes it special? Well, the movie stars one of my all time favorite actors VIKRAM and beautiful SHRIYA in the lead… So, it is a killer combination… Don’t you agree? What else is interesting about this movie? It is a Bi-lingual. If anyone of you are not aware of the term… it is just that the movie will be made in a couple of languages. In this case Tamil and Telugu. There will be no problems that arise out of dubbing a Tamil movie into Telugu or Vice-Versa. And, the movie is conceptualized and being directed by Susi Ganesh. He worked with Mani Ratnam in the past. And according to Vikram, Susi Ganesh is a perfect combination of Mani Ratnam and Shankar. And I believe his take on him… The reason being the Promo, Teaser or Trailer… what ever you call it. Just watch this magnificent trailer and tell me if you disagree…

Did you watch it? What do you say? Simply fabulous… isn’t it? Anyway, the extravagant launch was attended by Dasari Narayana Rao, DVS Raju, K. Raghavendra Rao, Ramesh Prasad, C. Kalyan, Susi Ganesh, Ekambaram, Devi Sri Prasad, Priyamani, Kaveri, Vikram, Shriya and Kalaipuli Thanu. The Tamil version is called Kanthaswamy (Lord Muruga) and the Telugu version is called Mallanna (Lord Shiva). According to Susi Ganesh, the movie has a social message and will especially be liked by kids and youth as the movie is being crafted on a Hollywood scale… Moreover the lead actor Vikram is appearing in various getups heightening the curiosity factor. The movie would be ready for release in April, 2008.

According to DVS Raju, Kalaipuli Thanu specializes in getting everybody’s attention with extravagant acts. He always make sure that his films are special. And that the trailer of Mallanna reminds him of Hollywood trailers. And according to Vikram this extravagant invitation is just the tip of the iceberg and also the trailers of Mallanna sparked tremendous response. He says, Kalaipuli Thanu is also called as Publicity King back in Chennai. And that Mallanna will be another feather in his cap after Siva Putrudu and Aparichitudu.

MOVIE: Mallanna
CAST: Vikram, Shriya
CINEMATOGRAPHER: Ekambaram
MUSIC DIRECTOR: Devi Sri Prasad
PRODUCER: Kalaipuli Thanu
BANNER: V Creations
DIRECTOR: Susi Ganesh

TO VIEW MALLANNA MOVIE GALLERY CLICK HERE

SHRIYA, who is riding high after Sivaji’s stupendous success at the box-office, will do an item song in the filmTULASI. The song will be canned from September 20th in Hyderabad with in a special set erected for the song. I think you may not recall… but she acted opposite Venkatesh in Subhash Chandra bose… the reason being that it was a huge flop. In any case, it seems it is raining item songs with heroines as item girls this season… Even Ileana is doing an item number… For details, click HERE.

SIVAJI can do wonders for SHRIYA and her fledgling career… and that’s precisely why she is keeping her fingers crossed and eagerly awaiting the release of Sivaji on May 17,2007. Just imagine… if the killer combination of Rajnikanth, Sankar, AVM and A.R.Rahman cannot help her career, then who will… “We have received positive feedback from critics and this has pepped up our spirit. Also, the film’s music is already topping the charts. On day one of the audio release, two lakh cassettes were sold. We hope the film does wonders at the box office,” says Shriya, who is playing the lead role in the film pairing with legendary Super star Rajnikanth. We will have to wait and see if this curvy damsel who once made it big in TOLLYWOOD can regain some of the lost ground… Moreover, SIVAJI is going to transcend many language barriers giving everyone involved maximum reach…